Blogging is the Foundation of Content Marketing
The right combination of marketing strategies will give you optimum results — and we’ll discover exactly what it is for your business.
Blog articles pioneered content marketing. Blogs have become commonplace in the business world, as well as society in general. It allows for people to access high-quality information for free.
When informative content is shared through a business blog, you inevitably come across as an industry expert, which will not only keep visitors returning to your blog, but can also turn these readers into potential buyers.
When you freely share content, it allows for your business to build trust with its readers. After all, you’re providing them with industry tips and information — for free.
Its About Valued Information
In other words, it’s the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives.
This may be in the form of a change in personal behavior or, as most marketers hope, it could be in the form of a purchase decision.
It’s not about forcing a sales pitch at people, but helping them move towards the best course of action (that just may be buying from you).
Content Marketing Defined
Content marketing defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.